Social networking websites, such as facebook and google+, allow individuals to interact with one another and build relationships. When companies join the social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.

In the context of the social media, your customers can engage and participate rather than just view and consume your content. Social media in business allows anyone and everyone to express and share an opinion or an idea somewhere along the business’s path to market. Each participating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to successful social media marketing.

Social Media can give you tremendous power and SNBC Group can help you manage it, not only in terms of budgeting but also in terms of content and measuring its success, since the social web includes so many different and diverse media.